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New Book: Serving the Allergic Guest : Increasing Profit, Loyalty and Safety
We just found a new book which proves to be a win column in the quest for dining out with food allergies!
The book description & info about the author can be found below:
Product Description
Are you making your guests sick? Millions of Americans suffer from food allergies and anaphylaxis. Most chefs and restaurateurs do not know how to safely and profitably serve guests with these special needs.These people choose or influence the choice of the dining venue 92% of the time they dine out. They are almost twice as loyal as the average customer.
Learn how to reduce liability and risk while building profits and loyalty. Your restaurant probably serves at least 4 of the “Big 8″ food allergens daily.
You will learn:
What are the “Big 8″ and their technical names
(You can’t keep your guests safe if you don’t know what your ingredients are)
How can you keep your guests safe and happy
How to prevent an allergic reaction
How to delight guests to win long term loyalty and increased profitability
What to do in a food allergy emergency
Cross contamination issues you need to be aware of
About the Author
As President of the Food Allergy Awareness Institute, Joanne Schlosser, MBA works with restaurants and food service operations teaching them how to safely and profitably serve guests with food allergies. She delivers many presentations nationwide annually. Clients include Walt Disney World, Fairmont, American Culinary Federation, Council of Hotel, Restaurant and Institutional Educators, Scottsdale Culinary Institute, and others.Ms. Schlosser is the author of Serving the Allergic Guest: Increasing Profit, Loyalty, and Safety book, videotape and training kit. She authored several articles on the subject of food allergies and one of her stories appears in T. Scott Gross’s book, Outrageous! Unforgettable Service… Guilt-Free Selling. She has over 40 years experience with food allergies. She is also the author of Bright Ideas for a Better Life.
Joanne’s first college major was Food Service Administration on a Hilton Foundation Scholarship. She has worked in restaurants ranging from fast food to five star.
The book can be ordered from Amazon.com: http://www.amazon.com/Serving-Allergic-Guest-Increasing-Loyalty/dp/0966829441
